A CREATIVE POINT OF VIEW
CREATIVE DIRECTOR & MULTIMEDIA DESIGNER BASED IN NEW YORK CITY

Complex ideas.
Human experiences.

Creative direction across product, brand,
motion, and emerging technology.

↓ 6+ YEARS · STRATEGY THROUGH EXECUTION
01 / SELECTED WORK

Two worlds.
One curious mind.

From a quieter relationship with health
to a bolder expression of heritage.

01 — PRODUCT & DIGITAL EXPERIENCE

VascVita

Making the complex
feel calm.

UX research UI / UX Design system
VascVita wellness app displayed on a phone held in purple-lit hands Explore case study ↗
02 — BRAND & CREATIVE DIRECTION

Chubbu’s

Heritage you
can wear.

Brand identity 3D design Art direction
Blue 3D-printed earrings worn beside blue flowers Chubbu’s packaging and a green 3D-printed object
Explore case study ↗
02 / SELECTED PROFESSIONAL WORK

Strategy through
execution.

Initiatives, films, and digital experiences created for AI, infrastructure, and climate-tech teams.

Zasti ThinkLab Summer 2026 fellowship campaign graphic
03 — INITIATIVE & PROGRAM LEADERSHIPZASTI AI

ThinkLab

I conceived and led ThinkLab, Zasti’s cross-disciplinary AI fellowship—setting the program vision, developing project briefs, training and mentoring fellows, and guiding moonshot concepts from research to prototype. Across healthcare, climate, robotics, and predictive intelligence, I introduced a humanistic loop that kept technical ambition grounded in human needs, ethical judgment, and real-world use. The initiative reflects both my experience translating complex AI into accessible systems and my ability to lead multidisciplinary teams through ambiguity.

Human-centered AIProgram leadershipTeam mentorshipInnovation strategy
04 — MOTION & VISUAL STORYTELLINGALL AMERICAN ASPHALT

Green & Smart Track

A concept film visualizing how greener materials and intelligent systems can reshape asphalt production and build stronger roads for the future.

VideoMotionConcept developmentSustainability
03 / CREATIVE PLAYGROUND

Off the brief.
Into the playground.

Published works, illustration, animation, and all the places curiosity goes next.

Enter the playground ↗
Published works: an education article and an illustrated rights booklet
04 / THE PERSON BEHIND THE WORK

A little bit of
everything creative.

I’m a creative director, multimedia designer, and storyteller with a love for anything and everything creative — a problem-solver drawn to human-centered design, equity-centered thinking, and the kind of ideas that refuse to sit in one medium.

Based in New York City.

More about me ↗